Role: Design Director

As part of the campaign celebrating the launch of AirMax720, Nike launched a mobile first virtual shop where customers can receive limited-edition merch after purchasing the latest 720 sneaker

Nike's 720 Air Store is a VR landscape that lets shoppers buy limited-edition items—provided they've bought something from the retailer first: The store will be accessible only if the customer inputs their order number for purchasing the new Air Max 720. Once entered, the purchase price turns into points, which customers can then redeem for AM720-themed water bottles, socks and stickers.

The virtual shopping assistant will rotate between different celebrity avatars, like designer Mini Swoosh, England footballer Raheem Sterling and DJ Peggy Gou, and the overall graphic feel is reminiscent of the late '90s/early aughts, hoping to appeal to fans with a retro aesthetic.